Chen Guangbiao, arguably China’s best known philantropist, has taken out an eye-popping advertisment in the New York Times to make amends for rich people like him.
He wants New Yorkers to have a more positive impression of wealthy Chinese and what better way to do it than to break bread with them.
On June 25, Chen will host them to a free lunch in Central Park and send them off with US$300 each for the ride home.
It’s open to all comers, according to the advertisement, and all one has to do to join the party is reply to an e-mail address attached to the announcement, China News Service reported Wednesday.
Chen, who famously rescued 13 people during the 2008 Sichuan earthquake and donated millions to victims, said most wealthy Chinese like to spend their money on luxuries and spare very little to do a bit of public good.
That’s how they’re perceived by Americans and Chen wants to change that image.
He is spending an estimated US$1 million for the gig including another ad in the Wall Street Journal.
Chen owns Jiangsu Huangpu Renewable Resources Ltd., which is estimated to be worth US$810 million by the wealth research firm Hurun Report. Forbes puts his personal fortune at US$400 million.
Chen made international headlines in January when he unsuccessfully tried to buy the New York Times.
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