Date
26 September 2017
Amazon chief Jeff Bezos launches the Fire smartphone in  Seattle, Washington, Wednesday. Photo: Bloomberg
Amazon chief Jeff Bezos launches the Fire smartphone in Seattle, Washington, Wednesday. Photo: Bloomberg

Amazon looks to Fire phone as shopping beacon

Amazon is looking to features like a 3D display and a huge catalog of digital content to ignite buyer interest in its Fire smartphone. 

The Financial Times reported Wednesday that the handset includes hardware, software and service innovations that Amazon “plans to use to tap into its millions of customers and wide digital content”.

The phone’s Firefly button lets users scan real-world items like a book or a barcode so they can buy the object from Amazon. 

The 32GB phone costs US$199 with a two-year contract, and a 64GB version is available at a higher price, the report said. It also comes with a free year of Amazon Prime.

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