A Hong Kong guitar shop owner has found a way to engage his customers by combining the best of two worlds.
The 26-year-old entrepreneur, identified only as Harry, owns a small guitar store but since he began posting photos of his clients with their guitars on Instagram, he has seen a spike in sales.
Instagram, a photo-sharing app popular with teenagers, is an extension of his online business which began on Facebook and Yahoo, according to Sky Post.
It all started when a customer agreed to be snapped with a new guitar. Harry obliged and posted several photos on Instagram. Almost every one of them instantly got hundreds of “likes”.
“Some customers are disappointed if I don’t ask them to have their pictures taken,” Harry said. “They want the picture, so they come to me.”
Harry sells low-cost, entry-level guitars which make them affordable to middle school students, or those born in the 1990s.
Inspired by a boy who asked him if he had a virtual shop on Instagram, Harry decided to expand his marketing channel from Facebook and Yahoo and got a positive feedback.
He now has sales revenue of about HK$100,000 a month and most of his clients come from other social media websites. And it has only been six months since he opened the store.
“You should know your ’90s clients,” Harry told the newspaper.
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