Date
26 September 2017
La Maison du Chocolat's Geoffroy d'Anglejan sees huge potential in corporate sales. Photo: HKEJ
La Maison du Chocolat's Geoffroy d'Anglejan sees huge potential in corporate sales. Photo: HKEJ

French luxury chocolate brand targets Asian corporates

French luxury chocolate brand La Maison du Chocolat aims to lure corporate clients in Asia to boost its sales growth, the Hong Kong Economic Journal reported Monday.

Given their high spending and frequent travel, corporate clients and business travelers could be a growing source of revenue, managing director Geoffroy d’Anglejan was quoted as saying in an interview.

The increasing number of affluent people in Asia has prompted the company to set foot in Hong Kong, viewing the city as a gateway to the middle class in mainland China, d’Anglejan said.

He noted that purchasing power is rising constantly in the region.

La Maison du Chocolat is targeting 10 percent growth in sales this year. The company’s seven stores in Hong Kong are mainly focused on retail clients at the moment.

– Contact us at [email protected]

VW/AC/RC

Freelance journalist

EJI Weekly Newsletter

Please click here to unsubscribe