20 October 2018
Brewers like Tsingtao could get a lift in sales from the World Cup. Photo: Bloomberg
Brewers like Tsingtao could get a lift in sales from the World Cup. Photo: Bloomberg

Keep an eye on the ball for a World Cup stock bump

Not all investors can make it to the World Cup in Brazil but they can hope to score off the event as counters on the mainland and Hong Kong rise on higher sentiment and sales for products like TVs, lotteries and snacks, according to the Nikkei Asian Review.

The business publication said Tuesday that stock markets often suffer during the World Cup as investors keep their eye on the soccer ball and divert capital to the sports gambling sector. But, some sectors stand to gain from the competition.

It said TV manufacturers such as Skyworth Digital Holdings (00751.HK) and TCL Multimedia Technology (01070.HK) are tipped to be among the bigger winners as viewers rush to upgrade. Leading retailer Suning Commerce Group (002024.CN) would also likely benefit. 

Brewers like Tsingtao (00168.HK), San Miguel Brewery (00236.HK) and Beijing Yanjing Beer Group (000729.CN) could get a lift in sales as friends team up watch the matches, and more air conditioners such as Chigo Holding Ltd. (00449.HK) could be rung up at cash registers as the heat rises in Hong Kong, the magazine said.

More attention could be afoot for shoe giant Hong Kong-based Yue Yuen Industrial Holdings (00551.HK), which makes footwear for clients such as Adidas and Nike. Li Ning (02331.HK) and Pou Chen (08804.TW) could also benefit.

The publication said sales of lottery tickets at China LotSynergy Holdings (01371.HK), China Sports Industry Group (600158.CN) and other lottery-related companies are expected to rise, particularly among mobile internet users. 

“During the 2010 World Cup in South Africa, sales of soccer lottery tickets in China surged 400 percent compared with the 2006 World Cup in Germany to 2.2 billion yuan (US$351 million),” the Nikkei Asian Review said.

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