Date
26 September 2017
Sony will launch more than 30 new game titles in Hong Kong next month, ahead of other markets in Asia.
Sony will launch more than 30 new game titles in Hong Kong next month, ahead of other markets in Asia.

Sony set to thrill Hong Kong game enthusiasts

Gaming enthusiasts in Hong Kong will have something to brag about next month as they will get the chance to play several new titles from Sony before anyone else in Asia.

Sony Computer Entertainment Hong Kong, a unit of Sony Corporation, will launch more than 30 new games in the city during the Ani-Com & Games Hong Kong trade show in July.

The Japanese electronics giant will be one of 100 exhibitors at the industry event that will take place between July 25 and 29.

The titles are being offered here ahead of any other Asian market, including Japan where an exhibition is scheduled for a later date, according to Ming Pao Daily. 

The company will offer discounts at the Hong Kong trade show, a Sony representative was quoted as saying. 

Meanwhile, another exhibitor — Microsoft — will be launching a new Xbox One model. The US firm will make 50 Xbox One consoles available for players to try. The device is said to cost about HK$3,380 (US$434).

Microsoft expects Xbox One to boost the sales of the product segment, Hong Kong Economic Times said.

There will be 550 stalls in this year’s fair although there will be only 100 exhibitors, down from 150 exhibitors at the previous event.

Leung Chung-poon, chief executive of the fair, couldn’t provide a clear answer when asked if the drop in the number of participants is because some small and medium-sized firms found the stall rental costs too high, Ming Pao said.

The trade fair is said to have attracted about 729,000 visitors last year. Leung expects the number to rise a few percentage points this year.

Visitor entrance tickets will cost HK$35 apiece, up 16 percent from last year to cover the increased cost of staging the event. As the rental cost at Hong Kong Convention and Exhibition Centre has gone by 10 percent, each stall will have to pay 5 percent more compared with last year, Leung said.

Separately, 100 to 120 stalls out of the 550 will be assigned for local amateur comic writers to rent at HK$800 for two days – June 26 and 27 — for sales and exchange activities.

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