Date
20 September 2017
It can make sense for a boss to undersell himself to oversell his company. Photo: int.zhubaijie.com
It can make sense for a boss to undersell himself to oversell his company. Photo: int.zhubaijie.com

Chinese business wisdom 101: Perfect pitch

Everything is not always as it seems when it comes to Hu Chengzhong, the head of one of China’s top 500 private sector firms.

Hu, the chief executive of electrical supplies company Delixi, recalled on business show Boss Town how he used to undersell himself to oversell the company back when it was just a 10-person operation.

Although he was the chief and founder, Hu used to hand out business cards that named him as the deputy general manager.

The logic?

Hu figured that if he, as the boss, was always going out personally to drum up business, “people would think my company must be quite small”, and it would be hard for him to win large orders. At the same time, if he seemed too low in the food chain, he might struggle to get through to a decisionmaker on the other side. 

Deputy general manager, though, was pitch perfect.

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Funny Money.

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