Time was the world couldn’t wait for the next-generation iPhone. And with good reason.
As consumer products go, Apple’s initial iterations of the phone-ipod-browser combination were revolutionary. Not revolutionary in the overthrow-of-a-despotic-regime kind of way but revolutionary in how life could revolve around one.
It was there when you needed to cheat on a crossword puzzle clue, it was there when you needed to monitor your sleep patterns, it was there when you needed to put a sepia tone on your food photos.
After touchscreens, Siri, double cameras and sleek, rounded corners, what could Apple deliver next, we asked ourselves. The unveiling of the iPhone 5C answered that question with one word: colours. And that was the moment that Apple jumped the shark. It was a cry for attention that we could all afford to miss.
Now, the Daily Mail informs us, Apple’s iPhone 6 will be shown to public in mid-September but the jury is still out whether we will get to see the 5.5 inch model as well as the 4.7 inch version. In other words, will we get the iPhone phablet?
The company has reportedly got so much confidence in the iPhone 6 that it’s told suppliers to punch out a combined 80 million of them by the end of the year. They’ll be thinner, lighter and liquid crystal-ier, the report says.
No doubt the bigger phablet picture is all about generating more mobile mojo as people increasingly turn to their handsets for internet connectivity. But as an owner of a bare-basics Nokia Lumia, this all looks like Apple has run out of ideas and wants a bite of Samsung’s action.
Instead of jumping the Happy Days shark, Apple needs to get cracking on a Dallas-style cliffhanger.
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