United States fashion retailer American Apparel faced a social media barrage after a picture of the 1986 space shuttle Challenger disaster surfaced on its Tumblr page.
The company deleted the offending image and apologized but not before it came under intense criticism, International Business Times reported Monday.
“We deeply apologize for today’s Tumblr post of the Space Shuttle Challenger. The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event,” the company said in a statement.
“We sincerely regret the insensitivity of that selection and the post has been deleted.”
The image showed the Challenger explosion shortly after lift-off. The tragedy killed all seven of its crew members.
American Apparel is smarting from controversy which led to the removal of founder and chief executive Dov Charney after an internal investigation into alleged misconduct.
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