Date
17 October 2017
Hubertus Troska, Daimler management board member in charge of China business, says he is very positive about the company's prospects in China. Photo: Reuters
Hubertus Troska, Daimler management board member in charge of China business, says he is very positive about the company's prospects in China. Photo: Reuters

Daimler aims to overtake Audi, BMW in China

German carmaker Daimler said its Mercedes-Benz brand is expected to overtake rivals Audi and BMW in car sales volume in China this year, Reuters reported.

“With the new S-Class model, we will overtake our competitors again. And 2015 will be even better,” Hubertus Troska, management board member in charge of Daimler’s business in China, told Frankfurter Allgemeine Zeitung.

Mercedes-Benz used to enjoy strong sales in China, but it has fallen behind BMW and Audi since 2012, the report said.

In August, Daimler unveiled plans to launch some 20 new or upgraded car models in China over two years in a bid to boost sales of Mercedes-Benz in the country by a third to more than 300,000 units a year by 2015.

Troska said he was “very, very positive” about the company‘s prospects in China.

The company will open a new design studio in Beijing this summer, and double the number of engineers it employs in China over the next two years, from 230 at present, the report said.

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