Chinese sales of lotteries related to the ongoing FIFA World Cup are expected to top 10 billion yuan (US$1.6 billion), marking a huge increase from the 2.3 billion yuan sales recorded during the previous games in 2010, Caixin.com reported Tuesday.
Li Jian, president of lottery consulting house Panton, was quoted as saying that online sales account for 70 percent of sports lottery sales, as expansion of online gambling as well as lottery apps on smartphones have made betting more convenient and accessible.
Daily sales during the World Cup season are approaching 500 million yuan now, the report said. The month-long soccer games in Brazil will come to an end on July 14.
Internet giants Baidu, Alibaba and Tencent — the so-called BAT trio– have all rushed to cash in on the sports carnival.
Alibaba’s Taobao Lottery, Tencent’s QQ lottery and Baidu’s Lecai are expected to record strong sales thanks to the interactive effects of social networking services, the report said.
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