Date
17 October 2017
An alliance of former enemies: Apple chief executive Tim Cook with IBM CEO Virginia Rometty. Photo: USA Today
An alliance of former enemies: Apple chief executive Tim Cook with IBM CEO Virginia Rometty. Photo: USA Today

Apple teams up with former enemy

Is Apple losing its mojo?

With the smartphone market marching towards saturation, Apple investors fear that the tech giant may be nearing its peak.

In fact, for the first time in three years, the company didn’t make it to the list of the world’s most valuable brands.

But Apple has just come up with a solution to keep the fires burning: it’s teaming up with its former enemy—IBM.

Apple has made its mark in the general consumer market. This time around, it is aiming for the big corporations.

The two tech giants are joining hands to create user-friendly business apps and sell iPhones and iPads to big corporate customers.

The deal offers great synergies. Apple will contribute its stylish and simple-to-use mobile devices and operating system, while IBM will put in its big data analysis and device management.

The two companies aim to develop more than 100 new apps for various industries. The first batch of apps is expected to be available in the next quarter when Apple releases the next version of its mobile software, iOS 8.

The deal is unimaginable 30 years before, when the two were engaged in mortal combat in the personal computer arena.

“In 1984, we were competitors. In 2014, I don’t think you can find two more complementary companies,” Apple’s chief executive Tim Cook told a press conference.

Cook himself had worked at IBM for more than a decade before joining Apple. “This is a really landmark deal,” he said.

It’s also an unusual deal as Apple has always avoided alliances. The move shows Cook’s determination to inject new energy into Apple.

– Contact the writer at [email protected]

CG

EJ Insight writer

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