Date
20 November 2017
Marriott International chairman Bill Marriott says the company will soon launch its new hotel chain, Moxy Hotels, which is aimed at the younger-generation market. Photo: Bloomberg
Marriott International chairman Bill Marriott says the company will soon launch its new hotel chain, Moxy Hotels, which is aimed at the younger-generation market. Photo: Bloomberg

Marriott shifts focus to ‘millennial generation’

Marriott International is changing the look of its hotels to attract the “millennial generation”, or clients aged 18 to 33, the Wall Street Journal reported, citing the remarks of the hotel operator’s chairman Bill Marriott in an interview.

Instead of flowered drapes and white tablecloths, Marriott wants most of its 200 new luxury and lifestyle hotel projects to be filled with sleek flat-screen TVs, hardwood floors and hopping bars, the report said.

Later this summer, Marriott will launch its new hotel chain, Moxy Hotels, aimed at this younger-generation market. In partnership with Inter Hospitality Holding, the hotels will feature small, low-cost rooms with grab-and-go food and the feel of a Silicon Valley startup, according to the newspaper.

“In four years, 60 percent of our business will be millennials,” the 82-year-old executive was quoted as saying. “All of us old folks are moving on.” 

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