17 November 2019
Tiny Times 3 follows four women in their quest for the luxe life. Photo:
Tiny Times 3 follows four women in their quest for the luxe life. Photo:

Tiny Times 3 resets box-office bar for domestic debut

The third cinematic installment of the Tiny Times franchise has blasted past the critics to record the biggest opening day for a mainland film, taking in 110 million yuan (US$17.83 million) Thursday, Xinhua reported Monday.

The previous benchmark for a local 2D first day was 97.98 million yuan set by Beijing Love Story in February.

The film opened on around 50,000 screens, nearly half of the theaters in the country, the Dalian Evening News reported. 

But, Tiny Times 3 by 31-year-old writer-turned-director Guo Jingming is not rating well, earning just one star out of five from nearly half of the viewers offering their feedback on popular ratings site

The romcom series tells the tales of four Shanghai women in their 20s chasing love, success and their own slice of the high life.

The first two Tiny Times movies together reaped more than 700 million yuan at the box office and was particularly popular among teens. But older viewers criticized the movies for promoting shallowness, wasteful spending and an obsession with material possessions.

Love it or not, Tiny Times is more than a movie series — it’s a phenomenon in China. Some movie goers who didn’t like the first two installments went along to see the third because they didn’t want to be left out friends’ conversations about it. One Weibo microblogger joked that being spotted coming out of Tiny Times 3 is like being seen visiting prostitutes.

Apple Daily quoted film critic “Knee Joint” as saying that “[Despite the content], the industry can actually learn a lot from the film series in terms of film production. They did a very professional job, especially in marketing.”

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EJ Insight reporter