A South Korean shopping mall is cashing in on a visit from China’s first lady earlier this month.
Yonhap News Agency reported Tuesday that Lotte Fitin’s Dongdaemun Market branch had a 40 percent year-on-year increase in sales in July after President Xi Jinping’s wife, Peng Liyuan, dropped by for some shopping during a two-day state visit to South Korea.
A store spokesman said the outlet has since become a tourist hotspot, especially among Chinese.
Peng bought several barrettes, Korean-style cookies and Korean sweet and spicy sauce, among other products. Monthly sales of the cookies Peng bought rose by fourfold in July and the shop has run out several times of barrettes like the ones on her shopping list.
The shopping mall had decided to make the third to ninth days of every month “China Week” to attract Chinese consumers with special offers.
About 3.92 million Chinese tourists visited South Korea last year, making China the biggest source of tourists for South Korea.
The two countries have designated 2015 a “Tourism Year of China” in South Korea and 2016 a “Tourism Year of South Korea” in China, predicting that 10 million people will travel between the two countries by 2016, Xinhua reported early this month.
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