Date
17 October 2017
Satya Nadella plans to rebuild Microsoft around a core of “productivity and platforms”, though he will continue to support products that do not fit the core, such as the Xbox. Photo: Bloomberg
Satya Nadella plans to rebuild Microsoft around a core of “productivity and platforms”, though he will continue to support products that do not fit the core, such as the Xbox. Photo: Bloomberg

Microsoft narrows efforts in mobile phones, Xbox games and Bing

Microsoft chief executive Satya Nadella plans to narrow the software giant’s operations in mobile phones, the Xbox games console and Bing search engine in a bid to sharpen the focus of its strategy, the Financial Times reported on Wednesday.

However, Nadella maintained that Microsoft must maintain its broad reach across both business and consumer technology markets, the report said.

Microsoft’s aim of affecting its customers’ “digital work and life” would require it to pursue “dual use” technologies that brought together its various business and consumer products, he said.

“If I think about productivity, it doesn’t separate what it means for communicating with my family with what I do at work,” Nadella was quoted as saying.

In a 3,100-word memo to staff, Nadella said he plans to rebuild Microsoft around a core of “productivity and platforms”, though he will continue to support products that do not fit the core, such as the Xbox, according to the newspaper.

Nadella last week announced he would cut 18,000 jobs, most of them in the Nokia handset division, bringing relief to investors who had been worried that the Nokia acquisition would weigh on profits.

He said the Bing search engine will be used to support the company’s other productivity services while the Xbox console would be refocused on gamers, instead of turning it into a wider platform for digital entertainment, the report said.

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