More than three in five people in Hong Kong are Facebook users and most of them spend an average of 30 minutes a day on the social media platform, Ming Pao Daily reported Friday.
That translates to a penetration rate of 63 percent, or 4.4 million people out of a population of seven million. The figure is up 2.3 percent from last year.
More than 3.1 million log on to Facebook everyday, spending an average of 30 minutes each time. About 86 percent use mobile devices such as smartphones and tablets to access the website, the highest percentage across Asia, the report said.
Dan Neary, vice president of Facebook’s Asia Pacific operations, said the company will introduce more personalized advertisements for Hong Kong users. This means they will see targeted promotions in the near future.
Facebook’s Asia Pacific revenue grew 75 percent last year, outperforming growth in the entire company, Neary was quoted as saying.
However, Facebook lags in the instant messaging market behind WhatsApp, WeChat and LINE, according to a survey of iPhone users by Onavo Insights.
On Thursday, Facebook unveiled its new Hong Kong offices which will handle marketing and advertising sales for the Greater China region.
Neary refused to comment on Facebook’s plans in mainland China where it is banned but said Chinese companies would be keen to leverage Facebook to grow their business overseas.
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