Date
21 August 2017
ZTE sold 28 million handsets in the first half, 15 million of  which were 4G smartphones. Photo: Bloomberg
ZTE sold 28 million handsets in the first half, 15 million of which were 4G smartphones. Photo: Bloomberg

ZTE surprises itself in 4G smartphone sales

ZTE Corp. (00763.HK) sold 28 million handsets globally in the first half of this year, the Hong Kong Economic Journal reported Friday, citing Zeng Xuezhong, head of the telecom equipment company’s mobile devices division.

The company beat its own expectations by selling about 15 million 4G smartphones in the period, the report said. ZTE’s target is to sell 60 million handsets this year, 80 million the following year and 100 million in 2016.

Zeng said the company’s supply chain and cost controls drove the phonemaker’s competitiveness, and ZTE is ramping up capacity by building a new plant in Shanxi province that can produce tens of millions of the devices.

The group has launched its Grand SII LTE HK$1,499 (US$193) and Blade Vec 4G for HK$2,499 in Hong Kong and expects to grow its sales in the city by 35 percent a year over the next three years.

China Mobile (00941.HK) is also selling its own range of 4G phones that retail for about HK$1,000, in a bid to expand its subscription base.

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