Sydney is roughly 16,000 kilometers away from New York City, but in today’s interconnected world, distance is no excuse for some people Down Under to appear less than sensitive to the feelings of their Big Apple brethren.
Paramount Pictures Australia has taken out from its Facebook and Twitter accounts the official poster for its movie Teenage Mutant Ninja Turtles, which will open locally on Sept. 11, but not before it started trending on social media.
The poster shows the four TMNTs falling from a building just as it explodes in the background. Netizens were quick to see the grim connection and castigated the studio for its apparent insensitivity as the film opens on the 13th anniversary of the 9/11 terrorist attack on the World Trade Center.
The Paramount poster was up for just a couple of hours, but the comments quickly poured in. “Who thought that poster would be a good idea considering the date??” says one tweet. “Or did they just think no one would notice or indeed care? #TMNT.”
After deleting the post, the studio issued an apology. “We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” reads a statement from Tom Roache, publicity chief for Paramount Pictures Australia.
“Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.”
Clearly, it was an oversight. And Leonardo, Raphael, Michelangelo and Donatello would probably just say: “Cowabunga!”
The movie, which is directed by Jonathan Liebesman and stars Megan Fox and Will Arnett, will open in the US on Aug. 8, according to CNN.
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