Date
22 November 2017
McDonald's is handing out discount coupons for Big Mac in a bid to regain customers after the expired-meat scandal. Photo: McDonald's Hong Kong
McDonald's is handing out discount coupons for Big Mac in a bid to regain customers after the expired-meat scandal. Photo: McDonald's Hong Kong

McDonald’s launches discount promotion after meat scandal

McDonald’s Hong Kong is offering discount coupons for its flagship Big Mac burgers, aiming to win back customer love after the recent stale-meat scandal involving a Shanghai-based supplier.

Customers who receive the coupons can buy Big Mac for just HK$10 (US$1.29), almost half of the original standalone price of HK$19.20.

The coupons will be distributed at various McDonald’s outlets in the city from August 4 to August 8, and they can be used on or before August 10, Apple Daily reported Monday.

Meanwhile, McDonald’s also announced that customers can now enjoy the original tastes of its Big Mac, Grilled Chicken Burger, McChicken and Quarter Pounder with Cheese as lettuce and fresh onions can now be found in the signature products.

Lettuce and fresh onions were earlier imported from the mainland but now they are being procured in phases from the US and Taiwan. “We are currently sourcing new ingredients to replace other affected items through our global network of suppliers,” McDonald’s said in a statement on its website.

The company saw its image and sales get dented in recent weeks after mainland authorities charged Shanghai Husi Food, a supplier to several fast-food chains including McDonald’s, with selling expired meat products.

McDonald’s Hong Kong initially denied that it imported meat from Shanghai Husi Food, before coming clean later.

Its managing director Randy Lai Wai-sze has apologized to the public and said improvements were needed in the way the company responds to public concerns and communicates with its employees.

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JH/JP/RC

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