Shark fin sales and prices have fallen sharply in China, pointing to a significant victory for wildlife conservation campaigners, Financial Times reported Tuesday.
Retail prices in Guangzhou, which is believed to have overtaken Hong Kong as the centre of the shark fin trade, have fallen by an average of nearly 50 percent over the past two years, the paper said, citing a report by wildlife group WildAid.
Sales are said to have fallen by more than 80 percent.
A kilogram of shark fins can still fetch about US$960 in some wholesale markets, but even that is half the price reported two years ago, WildAid was quoted as saying in its report after interviews with traders.
Some of the 14 species in greatest demand, including the tiger shark and great hammerhead, have suffered declines of between 40 and 99 percent, according to the report.
Basketball star Yao Ming and actor Jackie Chan are among the celebrities who have endorsed anti-shark fin soup campaigns.
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