Date
21 August 2017
After a plunge in staff morale in the wake of a meat scandal, it's up to customers of McDonald’s Hong Kong to perk things up a little, as shown in this screen grab from a TV commercial. Photo: McDonald's
After a plunge in staff morale in the wake of a meat scandal, it's up to customers of McDonald’s Hong Kong to perk things up a little, as shown in this screen grab from a TV commercial. Photo: McDonald's

Desperate for love: McDonald’s HK staff hunger for a kind word

You could say McDonald’s Hong Kong is paying a disproportionate price for a recent scandal involving expired meat.

Falling sales are par for the course but crumbling staff morale is something else altogether.

How badly sales have been hit is public knowledge after weeks of McDonald’s Hong Kong being in the media limelight.

But what little is known about turmoil within its staff stays hidden in the confines of its kitchens and service areas.

It’s bad.

So bad, in fact, that McDonald’s is turning to its customers to perk things up a little.

McDonald’s wants them to appear in staff videos and say encouraging words to boost morale, Hong Kong Economic Times reported Thursday.

Hopefully, they might forget, or be reassured, that recent cuts to working hours and summer shifts are temporary; that they need not fear for their jobs.

The workers are helping make the videos, going around tables to ask customers to talk to the camera. A female guest relations officer does most of the prodding.

Once a customer agrees, a professional recording crew, backed by light men, sound engineers and photographers, is brought in.

And McDonald’s Hong Kong appreciates the gesture. The customer comes away with five VIP food coupons for a Big Mac, a Sausage McMuffin with Egg, a soft drink, French fries, fish fillet and more.

The coupons have no expiry dates.

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