Non-Cantonese speakers may not know Dayo Wong Tze-wah, but those who do and like his brand of humor are legion.
Proof: When ticket sales for his upcoming stand-up comedy opened on Friday, the show sold out in one day and Wong cashed in about HK$30 million.
The show is scheduled for October at Hong Kong Coliseum.
The frenzied sales demonstrate what drives show business in Hong Kong nowadays
In Wong’s case, it’s “experiential consumption, monopolistic power and harvest theory”, according to the Hong Kong Economic Journal.
In this era of social media and technology, experience that involves human touch and social encounters are a good excuse for people to leave home.
A Facebook post endorsing a certain show quickly gains a following among peers.
That’s not to mention Wong’s virtual lock on stand-up comedy in Hong Kong which guarantees him an audience.
A shortage of high-caliber competition has allowed Wong to build a loyal following since the 1990s.
From a business management perspective, Wong is in the harvest phase of his 20-year run. In that time, he has been doing stand-up comedy as well as making television appearances.
So how much are people willing to pay to be humored by him?
Scalpers are asking HK$3,899 (US$503) plus HK$585 administration fee for a HK$580 ticket to his October show.
And people are buying.
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