Date
18 August 2017
Grumpy Cat has a perpetually peed off expression, an allure that has made her "a cat and internet celebrity". Photo: The Independent
Grumpy Cat has a perpetually peed off expression, an allure that has made her "a cat and internet celebrity". Photo: The Independent

Online star Grumpy Cat is now worth US$100 mln

Cats are costly. Perhaps this is why savvy cat lovers are exploiting their animals’ viral potential and putting them online.

Recorded cats can pick up hundreds of millions of YouTube views, product ranges and, in the case of Grumpy Cat, £60 million (US$100 million), a two-book deal and a movie, The Independent reported.

Grumpy Cat is managed by Ben Lashes, a “meme manager” who has translated the public’s thirst for videos of animals doing daft things into merchandise sales of millions of pounds. Basically, he’s Simon Fuller to Grumpy’s Posh Spice. 

Wikipedia describes Grumpy Cat (real name Tardar Sauce) as “a cat and internet celebrity”.

Her perpetually peed off expression is, according to owner Tabatha Bundesen, a result of feline dwarfism. She’s “actually really nice”, even though she gives her readers advice on “attaining true grumpiness”, and is billed as the master of the bad attitude.

Some of Grumpy Cat’s most famous memes include images with captions such as “A little bird told me it was your birthday. I ate him,” and “There are two kinds of people in this world. And I don’t like them.”

Bundesen ended up quitting her day job as a waitress to manage Grumpy Cat’s schedule.

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RA/JL

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