Nissan Motor, thanks to the launch of models that are getting high marks for styling, its wider range of vehicles and aggressive discounting, is catching up with Honda Motor in North America, Reuters reported.
“I’m sure that we will overtake Honda,” said Jose Munoz, the chairman of Nissan North America. ”How long is it going to take us? Time will tell, but it’s going to happen.”
While he says the company isn’t obsessed with leapfrogging Honda, Munoz is targeting a 10 percent share of the US market by 2016.
Its share in the first seven months of this year was 8.6 percent, up from 7.4 percent in 2009.
Honda’s share, meanwhile, has slipped to 9.1 percent from a peak of 11 percent in 2009. Toyota Motor has about 15 percent of the market.
Nissan, driven by chief executive Carlos Ghosn and global design boss Shiro Nakamura, has sharpened its emphasis on distinctive, yet appealing design, while crafting a more cohesive identity for the company’s mainstream Nissan and premium Infiniti brands.
“It all comes down to product and styling,” said Bob Lutz, former vice chairman and head of global product development at General Motors. Nissan “has some drop-dead gorgeous cars”.
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