Date
18 October 2017
This year, the wedding market in China is expected to grow to 800 billion yuan. Tech giant Alibaba is seeking a slice of that market. Photo: wedding xiaomishu
This year, the wedding market in China is expected to grow to 800 billion yuan. Tech giant Alibaba is seeking a slice of that market. Photo: wedding xiaomishu

How wedding bells sound to Alibaba

Planning a wedding is a headache from booking a banquet to choosing the bridal gown and arranging seating plans, not to mention countless minor details.

Not wanting to miss a chance to expand its business, e-commerce giant Alibaba has created a service to make things easier for prospective couples.

The incentive is a piece of a growing market estimated at 800 billion yuan (US$130 billion) this year, according to the Ministry of Civil Affairs.

On Monday Alibaba launched Hunban, its latest B2C (business-to-customer) service, which literally means wedding partner.

The site aims to connect prospective couples with wedding photography services online. Hunban offers reviews and price comparisons to help them make up their minds.

About 2,000 photography studios have set up virtual stores on Hunban, offering a wide array of locales. Popular photo shooting sites include Beijing, Hangzhou, Sanya, Qingdao and Lijiang.

Limited budget? No problem.

Hunban offers packages that bundle honeymoon with professional photography services. Popular destinations such as Thailand, Indonesia and Maldives serve a dual purpose.

Chen Guiyi, who heads Alibaba’s local life service unit, said the company will launch more wedding-related services. Up next: event planning and catering.

– Contact the writer at [email protected]

RA

EJ Insight writer

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