17 August 2019
Facebook's Mark Zuckerberg takes the cold water challenge for charity. Photo: Facebook
Facebook's Mark Zuckerberg takes the cold water challenge for charity. Photo: Facebook

Ice bucket challenge: business leaders called out

An ice bucket challenge has been issued to Warren Buffett, Bill Gates and Jeff Bezos: Will they take it?

Business leaders from Mark Zuckerberg to Microsoft Corp’s Satya Nadella have joined the social media craze and dumped a bucket of ice-cold water over themselves to help increase awareness about amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease, Bloomberg reported Friday.

Even Martha Stewart got her hair wet.

“Oh man, oh my god that is cold!” Nadella said before challenging Bezos and Google Inc’s Larry Page.

The ice bucket challenge was started a few weeks ago by the family of 29-year-old Pete Frates, a former baseball player who was diagnosed with ALS two years ago.

The premise is simple: pour ice water on your head, post the video on social media and call out someone else to accept the challenge within 24 hours or donate to an ALS organization.

It went viral, raising US$7.6 million in donations to the ALS Association since July 29.

Microsoft co-founder Gates got roped in by Facebook Inc.’s Zuckerberg.

“That was really cold,” Zuckerberg said.

Besides Gates, he challenged his chief operating officer, Sheryl Sandberg, and Netflix Inc. chief executive Reed Hastings, asking them to “do this within the next 24 hours or donate $100”.

Stewart, the lifestyle businesswoman, took the challenge — in a hair salon.

“I’m about to get my hair done, so what the heck, it doesn’t matter if I pour a bucket of ice over my head,” she said.

Stewart asked “three domestic goddesses” to take up the challenge: Gwyneth Paltrow, Blake Lively and Ellen DeGeneres.

And the list goes on. No word yet as to whether Buffett will get wet.

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