It’s already happening — and catching on.
The ice bucket challenge to raise awareness of ALS (amyotrophic lateral sclerosis) is inspiring spin-offs aimed at bringing attention to conflict and hunger, news.com.au reported Tuesday.
Two of the latest iterations are called the rubble bucket challenge and the rice bucket challenge.
The former aims to shine a light on the conflict in Gaza, the latter on hunger and poverty in India.
Their proponents are hoping to ride the wave of public awareness inspired by the ice bucket challenge which has drawn politicians, celebrities and business tycoons — from former United States president George W. Bush to Bill Gates and Oprah Winfrey.
In India, a 38-year-old woman is encouraging social media users to donate a bucket or bowl of rice to someone in need.
And a Palestinian journalist launched a challenge to draw attention to the desperate living conditions in war-torn Gaza where water is too precious to waste.
Meanwhile, water-starved South Asian nations are taking social media by storm, filling buckets with rice and other supplies for the needy.
“I have to do something and to send a message all over the world about Gaza,” said journalist Ayman al Aloul who helped popularize the rubble bucket challenge begun by Gaza university student Maysam Yusef.
Manju Latha Kalanidhi, who works for oryza.com, a website focused on rice research, said she came up with the rice bucket challenge after spotting the ice bucket challenge on Facebook.
“You feed someone hungry and you aren’t wasting water,” Kalanidhi, whose campaign has attracted 138,000 contributors since it launched on Friday, told Agence France-Presse.
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