Flight tickets, hotel rooms and event tickets are the top three purchases by online shoppers in Hong Kong, Sky Post reported Friday.
In the next six months, some 80 percent of Hongkongers would buy non-consumption goods online, it said, citing a Nielsen survey sampling 501 online users. Air tickets top the shopping list, accounting for 57 percent.
One fifth of shoppers would buy personal care supplies such as deodorant and baby care products.
But 60 percent of the respondents would play safe by checking out products in brick-and-mortar shops before acquiring them on the internet and 58 percent would study online reviews before buying.
Online shopping is on the increase thanks to lower prices and the convenience, Sheriff Luk, an associate professor of the department of management and marketing of the Hong Kong Polytechnic University, was quoted as saying. But compared with mainland China, Hong Kong’s online payment platforms could be improved, he said.
About 40 percent of online shoppers on the mainland make transactions via smartphones while Hongkongers usually purchase online via tablets or desktops, he said.
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