Date
22 August 2017
In setting up a social media account, the Communist Party wants to open up a new front in member education and help people understand the party from a new perspective. Photo: Bloomberg
In setting up a social media account, the Communist Party wants to open up a new front in member education and help people understand the party from a new perspective. Photo: Bloomberg

Dear party member, please log in

Your party wants talk to you — on WeChat and Yixin.

And if you’re not tech savvy, not to worry, your local department will organize meetings and seminars to ease people like you into the system.

The edict comes from an internal document issued by the Organization Department of the Communist Party’s central committee, a key organ that serves as a human resources arm and manages member intake, assignment and personnel issues, according to FP magazine.

The document, dated July 24, surfaced on social media in late August.

It urges the vast number of party members to subscribe to the official public accounts called “Communist Party Members’ on WeChat and Yixin”, two of China’s most popular mobile messaging apps with hundreds of millions of users between them.

Chinese organizations, companies, and many independent “self-media” groups use so-called public accounts on these apps to push out articles and contents to users that subscribe to them.

The goal of establishing these two accounts, according to the document, is in part to “open up a new front in party member education”.

The welcome message of the new account, opened Aug. 11, promises to “help [readers] understand party members from a new point of view”.

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JL/RA

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