A taxi ride will be HK$20 (US$2.85) cheaper if passengers make a booking through Alibaba-backed Kuaidi Dache.
For one week starting from Wednesday, customers who use the taxi-booking app can get the discount via bank transfer or at the company’s service center, the Hong Kong Economic Times reported.
The offer means short-haul passengers could arrive at their destination virtually free of charge, the paper said.
For taxi-booking service providers, this is a costly price war.
Brazil’s Easy Taxi offered vouchers to customers and HK$8 rebates to drivers last year when it entered the Hong Kong market. However, the effects were limited, according to the report.
Tencent-backed Didi Dache, already engaged in cut-throat competition with Kuaidi on the mainland, reportedly approached Easy Taxi for possible cooperation aimed at expanding its WeChat user base in Hong Kong.
The United States’ Uber is also planning to get in on the rebate program.
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