23 February 2019
Angry Birds Stella is expected to bring surprises to Chinese players, according to its inventor. Photo: Rovio
Angry Birds Stella is expected to bring surprises to Chinese players, according to its inventor. Photo: Rovio

Alibaba wins exclusive distrbution rights to gaming craze

Alibaba Group will be the sole China distributor of Angry Birds Stella, a newly launched mobile game from Finnish Rovio Entertainment Ltd.

The Chinese e-commerce giant will distribute the Android version of the game and develop an iOS-compatible app for Apple Inc. devices under a marketing agreement with Rovio.

This is the first cooperation between Alibaba and Rovio which launched Angry Birds in 2009.

Since then, the game has been downloaded about two billion times. It is available on most gaming platforms from smart phones to tablets and video-game consoles.

Mainland users can download the game through Taobao, Alipay, Laiwang, UCWeb, Sina Weibo and Youku Tudou Inc., Alibaba said in a statement Thursday.

In this new game, Stella and her friends Willow, Dahlia, Poppy, and Luca are on a quest to reclaim Stella’s scrapbook and stop power-hungry Gale from destroying Golden Island with her obsessive hunt for the mysterious Golden Egg.

The characters have their own personality shapes by their superpowers which require skill and practice to master.

Liu Chunning, president of Alibaba Digital Entertainment, said there is “an increasing number of female players but not many games are made for them”.

Alibaba can help Angry Birds Stella spreads throughout the Chinese market by leveraging on its experience in female-targeted games as as Nuan Nuan Huan You Shi Jie which is about a girl on a world adventure, Lui said.

Peter Vesterback, the father of Angry Birds, said Alibaba is familiar with the needs of Chinese consumers and Angry Birds Stella will bring surprises to Chinese fans.

Angry Birds Stella comes with its own lineup of Hasbro’s Telepods figures which can be used for standalone play and can also be teleported into the game as playable characters.

Rovio will launch 25 types of Angry Birds Stella telepods this year and more in March next year, according to Alibaba.

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This is a screen grab of Angry Birds Stella from Android Police, a website which provides the latest news and developments about the gaming craze. Photo such as this : Android police

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