Date
23 September 2017
Mobile payment service Isis has changed its name to Softcard to avoid confusion with the Islamist group. Photo: Isis
Mobile payment service Isis has changed its name to Softcard to avoid confusion with the Islamist group. Photo: Isis

Isis too much for namesakes

What’s in a name? A lot, if yours is the same as that of a radical Islamist group.

So American mobile payment service Isis has changed its name to Softcard to distinguish itself from Islamic State (IS), formerly known as the Islamic State in Iraq and Syria and commonly shortened to Isis, according to BBC News.

“However coincidental, we have no desire to share a name with this group,” Softcard chief executive Michael Abbott said.

It’s understandable, given that the other Isis is responsible for mass killings and abductions of members of religious and ethnic minorities, as well as beheading soldiers and journalists.

Isis was also the name of the defunct Boston “post-metal” group. Its Facebook page is now changed to “Isis the band” after it received abusive messages from posters who confused them with the Islamist organisation.

Ann Summers, a British retailer specialising in lingerie, apologised for the “unfortunate timing” of its launch in August of a range of “erotic lingerie” called The Isis Collection.

In 2013 there were 46 babies born in the UK called Isis, making it the 825th most popular girls’ name.

All, presumably, take inspiration from the Egyptian goddess, the Oxford river or the 1976 Bob Dylan song, rather than the Sunni militants.

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CG/JL

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