20 February 2019
Christy Lai is the sleeping beauty in the KMB poster. Photo: HKEJ, Metro Daily
Christy Lai is the sleeping beauty in the KMB poster. Photo: HKEJ, Metro Daily

Sleeping beauty missing? Keep calm and come along for the ride

Sleeping beauty is missing? Perhaps some prince is behind the mystery?

But keep calm. The Kowloon Motor Bus (KMB) has a message for passengers.

Sleeping beauty is an office worker snoozing on a bus during rush hour. You get the picture: a fast, comfortable commute.

In the flesh, she is model Christy Lai. Her poster publicizing KMB’s new routes must have caught the imagination of some people who have run off with some of them.

The posters put up at bus stops in Sheung Shui, Fanling and Tsim Sha Tsui East have gone missing a few times, Ming Pao Daily reported Friday, citing KMB corporate affairs director Vivien Chan. 

The bus operator started route T270 from Sheung Shui to Tsim Sha Tsui East and T277 from Sheung Shui to Lam Tin late last month. The former takes 45 minutes while the latter is a 35-minute ride, which are close to the times taken for the respective subway journeys.

Meanwhile, KMB has trimmed profit-losing routes to 65 percent compared with 70 percent previously, vice-president Alvin Au-yeung said.

This is mainly due to the restructuring of services in the northern district where new routes are attracting more passengers, Metro Daily cited Au-yeung as saying.

KMB is planning to set up more interchange stations at places including Tate’s Cairn Tunnel and Tsing Sha Highway by the fourth quarter, Apple Daily said. This is aimed at attracting passengers from the East Rail Line and the Ma On Shan Line.

More than 10 bus routes using the Lion Rock Tunnel will be adjusted to provided faster rides.

The company will also start a consultation on bus routes in five districts in Kowloon next year. But this is challenging as it involves more than 100 routes, Au-yeung said.

The current 10 to 15 percent of routes that are defined as rush hour services can be directed to use highways such as the West Kowloon Corridor and Kwun Tong Bypass, Metro Daily said.

As for the missing posters, KMB is not going to call the police to help solve the mystery. The bus company printed about 1,000 posters but declined to say how many copies were stolen. 

– contact us at [email protected]


Model Christy Lai posted a lot of picutures on her instagram page. Photo: Instagram

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