Date
26 September 2017
Tuesday's high-voltage launch of the iPhone 6 and iWatch is seen as the official unveiling of Tim Cook nearly three years after he took over from Steve Jobs. Photo: Bloomberg
Tuesday's high-voltage launch of the iPhone 6 and iWatch is seen as the official unveiling of Tim Cook nearly three years after he took over from Steve Jobs. Photo: Bloomberg

It’s showtime for Apple

Apple is calling it the best product line in 25 years and the fact it has not launched a completely new gadget in the past four years is only adding to the suspense.

All will be revealed on Tuesday at an event as intriguing as the hype, according to Reuters.

Here’s a shortlist of what fans are expecting:

1) iWatch: Rumors of an Apple smartwatch go back several years but Tuesday may finally be when the wraps come off.

The watch, which will reportedly have a flexible screen and come in two sizes, will track its wearer’s health and fitness, double as an electronic wallet and of course, display messages.

But it’s not likely to go on sale until sometime in 2015 and Apple may not even reveal its price just yet but with rivals such as Google Inc and Samsung Electronics Co already entering the smartwatch market, tech-watchers are anxious for Apple to show its cards.

2) iPhone 6: Smartphones are Apple’s bread and butter, representing more than half of its revenue, and the company is expected to introduce a pair of new models with bigger screens, a sleeker design and wireless payment capabilities.

The iPhone 6 will be available with 5.5-inch or 4.7-inch screens, a step up from the current models’ 4-inch screens.

There is also speculation that some phones will boast extra-tough screens made from scratch-resistant sapphire material.

3) Mobile Wallet: Apple has reportedly struck deals with major credit card providers Visa Inc, MasterCard Inc and American Express Co.

The partnerships, as well as a special communication chip within the new iPhone and smartwatch, would allow consumers to use their gadgets at stores to buy everything from coffee to blue jeans — changing the shopping experience and extending Apple’s reach from the Web to real-world commerce.

And Apple could throw in a bonus launch of an upgraded iPad to fend off rivals that have taken over a market it used to dominate hands down. 

Analysts are calling the event as the official unveiling of chief executive Tim Cook who has labored in the shadow of his predecessor, Apple co-founder Steve Jobs, since his death in 2011, the report said.

“We think Apple’s pipeline is finally going to satisfy those who have wondered if the company has any new products,” said Michael Yoshikami, chief executive of Destination Wealth Management.

“The stock price has been rallying as investors are beginning to believe that Tim Cook all along was telling the truth that there is an incredible pipeline of products.”

“The market has been waiting for Apple’s product as the real category-defining product,” said FBN Securities analyst Shebly Seyfari.

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