Alibaba Group, which is launching a mega initial public offering in the US, is stepping up focus on the mobile games business in a bid to maintain growth momentum and take on internet rival Tencent Holdings.
The Chinese e-commerce titan has in recent months acquired stake in a US mobile-game publisher, teamed up with Chinese and foreign game developers and aggressively hired staff, the Wall Street Journal reported.
Alibaba started offering games through its Mobile Taobao shopping app and Laiwang messaging app in January.
The company is offering mobile games to keep smartphone users engaged even when they aren’t shopping on its e-commerce sites, the report noted.
China’s mobile-game market is expected to nearly triple to US$6.6 billion in 2016 from US$2.28 billion last year.
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