Grocery chain 759 Store will launch e-commerce in five store locations next month and expand its network this year, the Hong Kong Economic Journal reported Tuesday.
The e-commerce service will cover Fanling, Tuen Mun, Kowloon Bay, Tseung Kwan O and Kwai Chung.
Consumers can order products online or by phone. Delivery services will be provided, the report said.
The company will add 20 stores this year, bringing the total to 240.
However, it has no plans to operate in the mainland, mainly because of high taxes, founder Lam Wai-chung was quoted as saying.
The grocery chain is owned by CEC International Holdings Ltd. (00759.HK).
CEC earlier expanded into toys in which it sees a profit margin of up to 45 percent, with just 400 toy stores in Hong Kong.
Lam said cosmetic sales in 759 Store has started to level off.
The store operates more than 200 outlets in Hong Kong, of which only two have yet to break even.
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