Date
20 September 2017
Apple chief executive Tim Cook joins U2 singer Bono and other members of the band to promote Songs of Innocence. Photo: Independent
Apple chief executive Tim Cook joins U2 singer Bono and other members of the band to promote Songs of Innocence. Photo: Independent

Apple issues U2 removal tool

Apple Inc. has released a tool to remove U2′s new album from its customers’ iTunes accounts six days after giving away the music for free.

The technology giant is providing the one-click removal button after some users complained that the album Songs of Innocence had been automatically downloaded to their devices without their permission, BBC News reported.

“Some customers asked for the ability to delete ‘Songs of Innocence’ from their library, so we set up itunes.com/soi-remove to let them easily do so. Any customer that needs additional help should contact AppleCare,” spokesman Adam Howorth was quoted as saying.

Those who remove the album and do not download it again before Oct. 13 will be charged for the 11 tracks if they subsequently try to add them again.

“It’s embarrassing for Apple that it’s had a bit of a backlash,” said Ian Maude from the media consultancy Enders Analysis.

“It was giving something away to its customers — so that part was really good — but what it should have probably done was make it optional. Not everybody’s a U2 fan as it’s just discovered.”

Apple made the album available to about 500 million iTunes customers in 119 countries to coincide with the iPhone 6 and Apple Watch launch event last week.

Even U2 singer Bono has acknowledged that not everyone would appreciate the gift. 

“People who haven’t heard our music, or weren’t remotely interested, might play us for the first time because we’re in their library,” he said on the band’s website.

“And for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail.”

Apple’s promotion of the album, including prime placement of banner ads on the iTunes store and other publicity, could be worth as much as US$100 million, the report said.

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CG

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