Barron’s, the financial publication from Dow Jones & Co., will launch its Asia edition on Oct. 15, expanding overseas for the first time since it was founded in the United States in 1921.
The Asia edition will be available in digital version only, Barron’s said on Wednesday. It will offer free access for the first three months before charging users subscription fees. A 26-week subscription will cost US$26.
Readers who have subscribed to the US version can get the Asia edition free and vice versa.
Barron’s has more than 300,000 print subscribers in the United States and about 200,000 for the digital version.
In the US, the weekly publication is said to secure about 40 percent of its revenue from subscription while the rest comes from advertising.
The Asian edition has already roped in five advertisers as of now, prior to the launch, according to the company.
Barron’s Asia will provide financial analysis and opinion pieces for institutional investors and high net worth individuals on a daily basis.
About half of the content will be related to the Greater China market. The editorial team is based in Hong Kong. The publication may add reporters in Singapore and Shanghai in the future.
It is also planning to launch a Chinese version for mainland readers.
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