Date
21 September 2017
Wherecom Candy is a wearable tracker that could become a must-have for parents. Photo: Internet
Wherecom Candy is a wearable tracker that could become a must-have for parents. Photo: Internet

This piece of Candy could become a must-have for parents

Your child has gone off to school or a friend’s place, and though the distance is quite short and familiar, you can’t help but worry if everything is fine.

No need to be overwrought. Shenzhen-based Umeox has launched a wearable tracker that could become a must-have for parents.

Called Wherecom Candy, the device is only a bit larger than a piece of chocolate and can easily fit into children’s pockets.

Using both GPS technology and mobile networks, the tracker records a child’s daily route in real time and alerts parents if the kid wanders off the usual path through a smartphone app.

The device can be attached either with a clip or a wristband. It features a small LED display and a panic button that the child can press in case of an emergency.

In these days when danger seems to lurk everywhere, the product, priced at 299 yuan (US$48), has the potential to become a smash hit. The Candy is also perfect for tracking old people, pets, luggages and even cars.

Not too many Chinese technology firms are working on similar products. And it’s for this fact, and the tracker’s huge commercial prospects, that Umeox was able to raise about US$1 million for the project from US crowdfunding website Kickstarter.

Umeox may not be as famous as Apple, but the Shenzhen-based company boasts a long list of world-renowned clientele. As an original design manufacturer, it has partnered with fashion retailer Ferragamo, Swiss knife maker Victorinox and telecom operators Vodafone and Tesco.

Making mobile phones is its core business. Under the leadership of its founder and chief executive Shao Guoguang, Umeox has designed some of the most innovative cellphone models in the market.

Shao once said his company will focus on serving “the minorities”, or those who don’t want run-of-the-mill smartphones. The company has rolled out a solar-powered smartphone as well as handsets that are waterproof, shockproof and dirtproof.

In time for the 2010 World Cup, Umeox came up with a super-thin model to tap the growing demand for low-priced handsets (US$12.5) in the South African market.

Coca Cola used it for a special promotion: each purchase of a bottle of Coke entitled one to a free handset (with the company logo printed at the back).

After that highly successful marketing campaign, other enterprises started knocking at Umeox’s door, asking Shao for tailor-made products.

Victorinox, which is famous for its multi-function Swiss Army knife, asked the group to design a smartphone that can double as an optical mouse. Playboy magazine was also a Umeox client.

Shao hopes to scale new heights with his Wherecom Candy, which marks his company’s entry into the smart security device market.

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China travel agencies seek to ride the iPhone 6 fervor

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CG

EJ Insight writer

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