Date
26 September 2017
As expected, the iPhone 6 cleaned up and the Standard Chartered Hong Kong Marathon list-up did not go down too badly either. But Cathay Pacific could use another round in its seat sale. Photos: apple.com, cathaypacific.com, hkmarathon.com
As expected, the iPhone 6 cleaned up and the Standard Chartered Hong Kong Marathon list-up did not go down too badly either. But Cathay Pacific could use another round in its seat sale. Photos: apple.com, cathaypacific.com, hkmarathon.com

Who won? Apple, CX or Standard Chartered?

Three lucky draws, three different results.

As expected, round 2 of iPhone 6 subscriptions took Hong Kong by storm.

In fact, typhoon signal No. 8 may have helped as most people got up early to check the weather. Some got the day off, or part of it anyway.

By 8 a.m. subscriptions had begun to reach fever pitch and in 15 minutes, it was all over.

But get this: the iPhone 6 Plus sold out in two minutes, according to a Mong Kok mobile phone trader, who swore it was a record for an Apple product.

In Taiwan, No. 1 mobile operator Chunghwa Telecom cleared 60,000 sets in 40 minutes, Apple Daily Taiwan reported.

That’s 25 handsets per second, simply the best response since Steve Jobs launched the iPhone in 2007.

Taiwan and Hong Kong got first-mover advantage over mainland China where the iPhone 6 will not be available until next year, pending official confirmation.

However, if anyone was hoping to profit from it, they were disappointed.

Speculators who made a killing in previous launches by flipping the new device to impatient mainlanders ran into a high-tech barrier this time after buyers were required to send a certain code to a designated Apple number to confirm their orders.

Some buyers did not receive a confirmation code.

Try again on Saturday if you like.

Meanwhile, the Standard Chartered Hong Kong Marathon list-up filled all 15,000 places for next year’s race in three hours, 30 minutes faster and 1,000 more runners than last year.

On Tuesday, registration opens for the 10-kilometer section which is expected to be swamped with beginners, families, schools, organizations, even companies.

There is increased interest in the half marathon and the full marathon which could force organizers to open more slots.

That will be known on Friday when registration starts for the half marathon.

In contrast, it has been slow going for Cathay Pacific Airways. Its highly touted seat sale has yet to catch fire, even with a hot destination like Osaka.

Give them time. There’s always another round … and another … and another.

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BK/JP/RA

EJ Insight writer

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