Date
17 December 2017
Store owners can arrange for the type of virtual girlfriend the client wants -- “the girl next door”, the cute one or the more mature variety. Photo: Taobao
Store owners can arrange for the type of virtual girlfriend the client wants -- “the girl next door”, the cute one or the more mature variety. Photo: Taobao

‘Mobile lover’ services a big hit on Taobao

A growing number of online stores on Taobao.com are offering “mobile lover” services where women can be hired as virtual girlfriends, am730 reported on Wednesday.

For the usual charge of 20 yuan (US$3.26) per day, these “girlfriends” will engage clients in conversations using the instant messaging app WeChat. They will wake them up in the morning, bid them “good night” before bed, exchange pleasantries and hear their complaints about life and work.

Sometimes the messages can get a little intimate, making some customers feel that they are falling in love, but the store operators insist that conversations must remain “clean”, otherwise the service will be stopped.

Depending on the customers’ request, store owners can arrange for girlfriends of different personalities, such as “the girl next door”, the cute one or the more mature type.

Women who are hired for the service must agree to certain “industry standards”, including being always courteous and patient when communicating with clients.

Upon the termination of the service contract, the girls must delete their customer’s contact number. They are not allowed to send their own pictures, contacts and personal data to the customers, nor can they disclose details of their customers to anyone else.

Business appears great. One store receives 1,700 orders a month, with the feedback from customers mostly positive.

One of the online girlfriends admits the job is not easy. Sometimes, even after trying her best to cheer up a client, the guy still feels downbeat every day.

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EL/AC/CG

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