The three biggest soda makers in the United States have pledged to reduce the amount of calories Americans consume from beverages by 20 percent over the next decade by marketing and promoting smaller sizes, bottled water and diet drinks.
Coca-Cola, PepsiCo and the Dr. Pepper Snapple Group made the announcement at the Clinton Global Initiative amid growing pressure over the role of sugary drinks in raising the country’s obesity rates, the Associated Press reported.
Their commitment comes as an increasing number of health-conscious consumers move away from soda on their own over the years, the news agency said.
Even before their latest commitment, Coca-Cola and PepsiCo have been pushing smaller cans and bottles, which tend to be more profitable and are positioned as a way to control portions, the report said.
They have also rolled out flavored versions of Dasani and Aquafina, respectively, as demand for bottled water has grown, it said.
John Sicher, publisher of the industry tracker Beverage Digest, said the beverage industry has been facing growth challenges amid rising health concerns.
Between 2000 and 2013, the calories people got from drinks fell about 12 percent, according to Beverage Digest.
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