Date
20 September 2017
Ello says it is a simple, beautiful, and ad-free social network and currently invite-only. Photo: internet
Ello says it is a simple, beautiful, and ad-free social network and currently invite-only. Photo: internet

Anti-Facebook group spreading but will it last?

Do you have any friends who have been making noise about quitting Facebook? Here’s where they might be ending up.

Ello, a new social media startup, is trying to siphon users away from Mark Zuckerberg’s behemoth by promising to be everything Facebook isn’t, according to the News.mic blog.

So far it’s working — at one point Thursday, the site was adding 31,000 new users an hour, according to Vox.

“Ello is a simple, beautiful, and ad-free social network created by a small group of artists and designers,” the site says on its “about” page. “We originally built Ello as a private social network. Over time, so many people wanted to join Ello that we built a public version of Ello for everyone to use.”

Right now, Ello is invite-only. But if you do snag an invite — or wait until it’s open to everyone — you can expect a few key differences from the familiar Facebook.

While users can post, comment and check updates from their friends, they won’t see any ads in the process. The company says it won’t sell any advertising, nor will it sell users’ data to third parties. 

Given the lack of ads, how will Ello make any money? The company says it will start offering premium services for small payments as a way for users to support the site.

Will it last? That’s the million-dollar question (quite literally, as tech funders decide whether they want to pour their money into Ello).

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RA/JL

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