E-commerce giant Alibaba Group aims to expand its reach across borders by upgrading its upcoming Nov. 11 shopping festival into a global online shopping carnival, China Daily reported Tuesday.
“Globalization” is one of Alibaba’s main strategies for this year’s “double 11″ online shopping festival, the report said, citing Wang Yulei, president of Alibaba’s business-to-customer site Tmall.
The online shopping festival last year was China’s largest and ended with two of Alibaba’s marketplaces Taobao and Tmall ringing up 35 billion yuan (US$5.75 billion) in sales over a 24-hour period.
The festival this year is going to be the group’s first shopping event that covers consumers on a global scale, Wang was quoted as saying.
The company has for the first time set up servers overseas, a move that is expected to enable rapid and smooth cross-border shopping experience on the day, he said.
In addition, the e-commerce group has also set up warehouses overseas and strengthened cooperation with overseas logistics firms and customs authorities.
“More than 200 overseas merchants from more than 20 countries have confirmed participation in this year’s ‘double 11′ event,” Wang was quoted as saying.
Wang didn’t reveal the sales target, but said transactions at this year’s event should surpass the level seen last year.
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