As far as smartphones and tablets go, Google Inc. and Apple Inc. are so alike now in many different ways.
With its Nexus-branded devices, announced on Wednesday, Google’s smartphones and tablets are a slightly lower-priced competitors to iPhones and iPads.
Google also launched a set-top box to rival Apple’s device for viewing TV shows and playing online games.
Like the iPhone and iPad, the Nexus 6 smartphone and Nexus 9 tablet are aimed at high-end consumers.
Even the pricing is competitive, with the Google flagships slightly lower than their Apple counterparts.
Google also said it would introduce a new version of its Android operating system, dubbed Android L, for Lollipop, next month, according to the Wall Street Journal.
Unlike Apple, Google also licenses its operating system to other phone makers. With the new releases, Google is trying both to compete more with Apple at the premium end of the mobile-device market and help partners churn out cheap handsets for developing markets.
Google said all three new devices can be pre-ordered online later this week. The phone will be sold in 27 countries and in stores in November.
At 5.9 inches diagonally, the Nexus 6 is larger than Apple’s new iPhone 6 Plus, which measures 5.5 inches. It will sell for US$649, compared with US$749 for the iPhone 6 Plus. Last year, Google introduced the Nexus 5 at US$349.
The Nexus 9 tablet, made by HTC Corp., features an 8.9-inch screen and starts at US$399. An optional keyboard cover costs US$129. It will be available in 30 countries and in stores next month.
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