HBO will launch next year a streaming video service that won’t require consumers to have a cable or satellite subscription, a move that could roil the television industry.
The service will be available to US subscribers and to consumers in two other countries in the initial stage before it is expanded internationally, the Washington Post reported.
HBO chief executive Richard Plepler announced the plan at an investor meeting held by parent company Time Warner on Wednesday. He did not say how much the service would cost or what content it would offer exactly, the report noted.
Plepler was careful to describe the service as complementary to cable, rather than something aimed at busting the industry’s business model.
HBO is targeting the 10 million homes in the US that have high-speed Internet but don’t subscribe to cable or satellite television, he said.
“It’s time to remove the barriers to those that want HBO,” he was quoted as saying.
– Contact us at [email protected]