Portugal is fielding football hero Cristiano Ronaldo to try to attract more Chinese tourists to the country, the Hong Hong Economic Journal reported Wednesday.
The two-time World Player of the Year will appear in brochures and promotional materials after selling rights to his photos for 150,000 euros (US$190,657), a small sum for the Real Madrid star who reportedly makes 400,000 euros a week.
Portugal in trying to come out of a recession which has stricken its economy since the 2008 global financial crisis.
The marketing campaign coincides with renewed efforts by the Chinese government to promote sports.
On Monday, the State Council, the Chinese cabinet, raised sports to a national strategic level, aiming to bolster output from related industries to 5 trillion yuan (US$816.87 million) by 2025.
The figure represents 9 percent of the country’s gross domestic product last year compared with 2 to 3 percent in the United States and European countries.
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