Date
23 October 2017
Cristiano Ronaldo has sold rights to his photos for a token 150,000 euros as part of efforts to promote Portugal to Chinese tourists. Photo: Reuters
Cristiano Ronaldo has sold rights to his photos for a token 150,000 euros as part of efforts to promote Portugal to Chinese tourists. Photo: Reuters

Ronaldo is the new face of Portuguese tourism

Portugal is fielding football hero Cristiano Ronaldo to try to attract more Chinese tourists to the country, the Hong Hong Economic Journal reported Wednesday.

The two-time World Player of the Year will appear in brochures and promotional materials after selling rights to his photos for 150,000 euros (US$190,657), a small sum for the Real Madrid star who reportedly makes 400,000 euros a week.

Portugal in trying to come out of a recession which has stricken its economy since the 2008 global financial crisis.

The marketing campaign coincides with renewed efforts by the Chinese government to promote sports.

On Monday, the State Council, the Chinese cabinet, raised sports to a national strategic level, aiming to bolster output from related industries to 5 trillion yuan (US$816.87 million) by 2025.

The figure represents 9 percent of the country’s gross domestic product last year compared with 2 to 3 percent in the United States and European countries.

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VW/AC/RA

Freelance journalist

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