Crosby Capital Ltd. (08088.HK), which controls HMV’s Greater China operations, will launch a new mobile app next month to take the HMV retail network in the region into the next stage, the Hong Kong Economic Journal reported Monday.
Chief executive Kelvin Wu King-shiu was quoted as saying that the app will help draw more visitors to the HMV stores by providing the latest information on trends.
Customers can receive news about latest promotions by connecting to blue tooth devices on the spot and make payment for their purchases via mobile phones.
This is a way to make possible online-to-offline (O2O) business. The company is also tapping into online music and movie streaming services to widen its source of revenue and overcome the constraints of its operating hours as a physical store.
“We are leveraging on the brand’s reputation, seeking to collaborate with film production companies to make extended versions of their movies in the forms of DVD or Blu-ray Discs to be sold exclusively in HMV stores,” said Wu.
Selling gramophone records is another area the new concept store HMVideal is mulling.
Asked about the impact of the Occupy movement on sales, Wu indicated a 10 to 20 percent loss in revenue so far at some outlets.
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