Pizza lovers have their own favorite toppings, but sometimes they would rather have a little bit of one choice mixed with a little bit of another. That they can’t do, of course, if they order from a regular pizza house where their choices are limited to what’s on the menu.
At Australia’s Domino’s Pizza Enterprises Ltd., however, they can design their own pizzas and grab a slice of the profit as well, the Wall Street Journal reports.
The company — the holder of the master-franchise rights to the Domino’s brand in Australia, New Zealand, Japan, France and the Netherlands – taps into the power of crowdsourcing and social media to boost sales.
Using a mobile application called Pizza Mogul, customers can create their own pizza, have it listed on the Domino’s menu in minutes, promote it using social media, and get a cut of the sales.
According to the newspaper, Pizza Mogul has been rolled out so far only in Australia, but already, tens of thousands of customers have already joined the scheme, earning between 25 Australian cents and 3.25 Australian dollars (22 US cents and US$2.86) per pizza. Not bad, eh?
In just a few months, a 33-year-old mother from Brisbane has earned about US$1,400 from her all-veggie creation, which proved to be a top seller in the face of mostly meat-based selections on the menu.
Participants are advised to use as many toppings as possible because that would mean bigger margins for the company if the pizza creations do well in sales. Ingredients, however, are limited to a set of toppings. Creativity would come in the choice and combination of the toppings.
They are also encouraged to donate a part of their earnings to charity.
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